Being the digital analytics nerd I am, I love nothing more than reading about the latest trends in the digital space. This afternoon I was reading that it is the year of the Customer Experience. Again.
No surprises really – but what does this really mean for us? In a digital world, we want the people who we are engaging with to be able to comfortably and easily travel through their digital experiences without… well… getting entirely p***ed off with the whole process.
So what does this mean when we are creating digital experiences across our platforms? Regardless if it is our website, our email campaigns or social media platforms, let’s put ourselves in their shoes. What bugs you when you are navigating through a website or receiving an email? What do you love?
A seamless Customer Journey should not be underrated and nothing beats a good old piece of paper when mapping this out. There is a lot of work in creating the simple. Meaning, the thinking needed to ensure the process is beautifully straightforward should be given the time both your business – and your customer deserves.